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Thinking of Selling your Home?


Chances are, if you've lived in your home for more than a few years, you can likely turn a tidy profit. That's great news. But sealing the deal requires more than just a handshake. You'll have to consider if now's a good time to sell? What's the best way to get the word out? How do you get top dollar for your property? These are just some of the questions that I as a REALTOR® can help answer.


In real estate, timing influences your home's selling price. Working with a REALTOR® can help make timing work for you.


                  A buyer's versus a seller's market?

When lots of people are looking for homes but not many are for sale, it's a 'seller's market', because the seller has something everybody wants. When there are lots of homes for sale and not many people buying them, it's called a 'buyer's market' because buyers have more power of choice.


                 How quickly do you need to sell your home?

In a seller's market, top price and a fast sale can go hand-in-hand. In a buyer's market, more sellers are competing for your potential buyer. If you have to sell right now, consider lowering your asking price a bit to speed up the sale. A REALTOR® can help you figure out the right price-to-speed ratio.


                  Seasonality. Do home sales get frostbite?

It's true. Winter sales tend to be slower, and spring sales are more brisk. Regardless, there are always people looking to buy, and seasonality is only one of many factors to consider.


                  What if you're also buying a home?

If you sell your existing home for a 'low' price, you're probably also buying at a low price. If you are upgrading to a larger home, this actually works to your advantage. If you're downsizing from a bigger home to a smaller home or a condo, you need to pay a bit more attention to the market.


                  To buy first or sell first? The eternal question

Many people are able to time their sale and purchase so they happen on the same "closing date". As a buyer, you can make your offer "conditional" on the sale of your existing home to make sure you're not left paying for two homes. As a seller, you can try to extend the "closing period" to give yourself more time to find your next home. A REALTOR® can provide advice and counsel during these kind of negotiations.



My strategy to selling your home is simple...I want to get as many qualified buyers into your home as possible until we get a firm offer. Everyday a new plan and lead will be generated to entice and find prospective buyers.  You and I will discuss all the updates that are occurring throughout the entire listing process.  Rest assured that I will negotiate to get the best terms possible for your property. I will be using multiple ways to market your property, which will highlight all the features.


With passive marketing I put your property out there:


* I use the multiple listing services

* A For Sale sign will be place on your property

* Flyers will be delivered to your neighbourhood

* Ad space in This week in Real Estate, Home Plus Magazine, as well as the KW Record when necessary or requested

* Broker and Public Open house

* Listing your property on a variety of social media and websites


With Active Marketing:


* Come up with the best price that suites your home, neighbourhood and you

* Provide an accredited Home Stager ® from Real Appeal who will advise you on how to stage your home for maximum appeal to the public

*Update you on changes in the market that may affect you and your property

*A face to face marketing style will also be explored with the distribution of flyers in the neighbourhood.  This type of marketing encourages word of mouth between family and friends about your home

* Call active 'for sale' houses to see if the owners are interested in your property when theirs sells

* By discussing your listing with other agents, I can acquire exposure to their buying clients. Resubmitting your listing will keep your home fresh in their mind when contacting buying clients

* Direct contact with my past clients will be made to get your listing out to their friends, family and neighbours who are looking to purchase a home.






To help you with this process, here is your very own HOME READY CHECKLIST, courtesy of

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